Job Search Tip of the Week #8 (2019)

What Makes a Company Stand Out from the Pack?

What makes a company unique? Many might argue that its products, logo, or branding are what makes an organization stand out. However, the true distinguishing factor — at least, for the people who spend each workday there — is the corporate culture. What makes up a company’s culture, and why should potential employees care?

What creates culture

A company’s culture comprises the tangible and intangible characteristics that make that company unique:

• Core values — What values does the company hold dear? More important, what does it expect employees to care about? A company that believes in driven innovation isn’t likely to be a good fit for someone who wants to leave at 5 p.m. to get home to family.
• Environment — Work environments vary greatly — for example, one company may offer a relaxed scenario with shared workspaces and “bring your dog to work” days, while another company has a much more formal atmosphere with cubicles and private offices.
• Communication — How do company leaders convey strategies, policies, and company changes to employees? Is communication transparent, or on a need-to-know basis?
• Dress code — Related to environment, dress codes indicate how strict or relaxed the culture is.
• Perks — Does the company offer team-building, training, and recreational events for employees? Sponsor continuing education programs or professional development opportunities? Perks show what the company thinks (or expects) employees care about.
• Respect — Does the company embrace diversity? Is there mutual respect between company leaders and staff?
• Team spirit — A strong team mentality might translate into willingness to put in extra hours, or create a more family-like atmosphere.

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