Manage Your Personal Brand to Boost Your IT Job Search & Career
The Complete A to Z Guide to Personal Branding [INFOGRAPHIC]
Googled yourself lately? You can bet your potential employers have. Technology is changing the way we recruit and hire. HR professionals and hiring managers are increasingly using social media for screening purposes – and many are finding reasons not to hire job candidates.
However, don’t start deleting your digital identity just yet. Social media doesn’t necessarily sabotage your job search; in fact, when used properly it can supplement your (perfectly formatted) résumé and push your application to the top of the pile.
Since a large part of IT recruitment happens on social media sites nowadays, your job search strategy should include consistently developing and communicating a solid personal brand that portrays you in a positive light. Employers are looking for those with the “it” factor, the well-rounded software developers who have multi-dimensional appeal, provide value and IT expertise, and can connect with others.
The other day we came across this great infographic that breaks personal branding down so well, that we just had to share! Scroll down and start learning your personal branding ABCs:
Reminder: First, give your social media a good scrubbing of questionable posts (if you need help cleaning up your digital dirt, there are a lot of free tools out there). Then, leverage it to broadcast your personal brand and boost your job search. Need help figuring out your “personal brand”? Take a look at the industry professionals you admire. What do you like about them? Their web presence? The content they share? Knowing these answers will help you find your own voice. Finally, develop and maintain your personal brand so opportunities stay in your career pipeline.
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Cartoon Credit: JoyOfTech.com
Infographic Credit: Feldman Creative & Placester